Marketing A Brand - Socinetworking

The ability to create brand affinity by associating your likes and dislikes with that of a brand, are now the largest concern of brand marketers around the globe.  The key for marketers now is to find methods to cut through the riff-raf of everyday and build the right lasting last impression.  Consumer satisfaction has never been more important, with the advent of mobile internet - store and product review have never been more accesible. Buyers can make a much more informed decision about what they are buying, based on what they read online.  Controlling a marketers online image can be done by engaging with your most avid shoppers/users. They will tell you honest and true if your product is missing the mark.  Alan Mulaly, Ford CEO has created a new method of management at Ford that lead to their rebound. Where information was gathered by decisionmakers before they made a decision.  Marketers must embrace dissatifaction with a product as free consumer survey results.  A products biggest customers will also be it best sales people.  Customer Service can and should begin in the Social Network world.
  A Facebook Page for a consumer product is a great to bring like minded consumers together, they can share secrets, tips about the product. Colgate Polmolive recently had to remove phosphates from some of there soap products.  This was done for 16 states.  As a result, there was a silky film left on dishes.  CP used their Facebook page to explain they were forced to remove a critical part of the cleaning product and that it was a substandard product.  CP Phosphate story in USA Today.

Embrace your customer by and all means necessary - grow your business.